In the News
Bikini-clad Ring of Fire video blasted as ‘archaic’

Originally published in Toronto Sun

August 10, 2016

TORONTO — Sex sells, apparently even to promote mining in the north.

A new promo video featuring women in bikinis extolling the virtues of the Ring of Fire mining area in northern Ontario is raising some eyebrows.

In the video, entitled “5 Interesting ‘Ring of Fire’ Facts,” one of the women, Theresa Longo, stands on a dock in a crop-top and tiny cutoffs. She notes the comparisons between Alberta’s oilsands and the Ring of Fire — about 500 kilometres northeast of Thunder Bay, Ont., that holds one of the world’s richest chromite deposits as well as nickel, copper and platinum.

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